The Royal Scots Club

The Royal Scots Club were looking to recruit new, like-minded members to join their ranks. But, being an exclusive private members club, their most compelling member benefits are only fully realised once you join.

So we created a direct mail campaign that tapped into the club’s military history by sending redacted letters to potential members. Piquing their curiosity, readers could reveal more by visiting the RCS website, along with claiming a discount on their first months’ membership.