Toyota bZ4X
Urban and rural worlds collide in Toyota’s first all-electric 4x4.
Toyota were looking to celebrate the launch of the new bZ4X by transforming existing assets into a new social-first campaign.
We worked with illustrator Ben Potts to create mixed media imagery that brought to life the collision of the urban and natural worlds - all of which can be explored in the new all-electric 4×4.
Campaign gained over 27 million views on TikTok
Agency: The Corner London
Creative Director: Tom Ewart
Illustrator: Ben Potts